The Ten Pipelines

Ten lead generation
strategies. You pick yours.

Inside Pipeline OS are ten Pipelines. Each is a complete lead generation strategy with scripts, objection handling, a daily cadence, a weekly scorecard, and a 90-day challenge. Emma recommends three or four that fit you. You confirm them, and she builds your daily task list.

What's inside each Pipeline

Fully loaded with everything you need to execute.

Every Pipeline comes with the same complete set of resources. Emma surfaces the right piece at the right moment: when you have a task to prepare for, a script to pull, or an objection to handle. You never dig through a library.

The cost split matters. A newly licensed agent with no income cannot farm a 500-home neighbourhood or buy internet leads. Emma matches the Pipeline to the person, not the other way around.

Mindset and philosophy
One-time setup checklist
Tool stack and vendor recommendations
Word-for-word scripts for every interaction
Full objection handling library
Daily cadence
Weekly cadence
Monthly cadence
90-day follow-up sequence
Weekly scorecard with KPIs
90-day challenge
All Ten Pipelines

Pick yours.
Emma runs them.

1

Sphere of Influence

Your existing relationships are the most valuable lead source you own. Emma maintains your sphere database, schedules touchpoints, tracks last-contact dates, and flags contacts who have gone cold.

RelationshipEvery agent. Non-negotiable.
2

Mega Open House Events

Turn every open house into a lead-generating event. Scripts, sign-in strategy, same-day follow-up, and a 90-day nurture sequence for every person who walks through.

EventsNew agents with no database
3

Social Media Authority

A content system that positions you as the go-to agent in your market. What to post, when to post, how to convert engagement into conversations. All delivered as daily tasks.

ContentAgents building local recognition
4

Internet Lead Conversion

The full conversion playbook for paid leads from Zillow, Realtor.com, Facebook, and Google. Emma adjusts follow-up cadence automatically: hot leads weekly, warm bi-weekly, cold monthly.

Digital AdsGrowing AgentAgents with an advertising budget
5

Expired Listing Conversion

Word-for-word scripts for expired sellers, daily dial targets, and a 90-day follow-up sequence. Pipeline Concierge supplies scrubbed expired leads to Growing Agent members.

OutreachGrowing AgentAgents willing to pick up the phone
6

FSBO Conversion

Scripts for every FSBO objection, a structured follow-up sequence, and the mindset required to convert sellers who started out saying they didn't need you.

OutreachPatient, consistent agents
7

Builder Relationship System

How to get on builders' preferred agent lists and keep yourself there. Regular check-ins, community events, and a system for turning builder relationships into recurring referrals.

RelationshipRelationship-driven agents
8

Geographic Farming

The highest long-term return of any pipeline. Mailers, door knocking, pop-bys, community events. Emma confirms your budget before recommending this one.

CommunityGrowing AgentAgents with capital and patience
9

Strategic Referral Network

Build a referral engine with lenders, attorneys, inspectors, financial planners, and other agents. Scripts for asking, systems for nurturing, and a 90-day sequence for new contacts.

NetworkConnectors and networkers
10

Community Influence System

Become the agent your community thinks of first. Sponsorships, events, local partnerships, and a content strategy that puts your name in front of the right people consistently.

CommunityAgents who want to be woven in
Access by tier

Start with what you can run.
Unlock more as you grow.

New Agent · $29/mo

7 Pipelines, 2 active at once

Seven Pipelines built to run without any marketing spend. Everything you need from day one: Sphere of Influence, Open House, Social Media, FSBO, Builder Relationships, Referral Network, and Community Influence.

Emma: 250 messages/month

Most Popular

Growing Agent · $49/mo

All 10 Pipelines, unlimited active

Adds Internet Lead Conversion, Expired Listing Conversion, and Geographic Farming. These three require a real marketing budget and real commitment. Emma confirms feasibility before recommending any of them.

Emma: 500 messages/month · Supplied leads to claim

Ready

Emma recommends your Pipelines. You choose them.

Answer ten questions about your goals, budget, and working style. Emma recommends the three or four that actually fit.