Pipeline 8 of 10 · Community
Geographic Farming
People list with agents they know. They know agents they see.
The highest long-term return of any pipeline. Mailers, door knocking, pop-bys, community events. Emma confirms your budget before recommending this one.
People list with agents they know. They know agents they see.
Most homeowners sell every seven to ten years. Provide value before they need you and you're the first name they think of when the time comes.
Farming isn't mailing postcards. It's becoming the trusted local expert, seen every month through mail, social, events, door knocking and local partnerships.
What you get for this pipeline
Emma turns all of it into your daily task list, so you never dig through a playbook to work out what to do next.
The Listing Appointment Kit
You got the appointment. Now leave with the listing.
When your farm calls, be ready to win the listing appointment.
PDF · 10 pages · Built to be printed
- The three things a seller is really deciding
- The pre-listing packet to send 24 hours ahead
- The first twenty minutes, and a ten-slide presentation
- Pricing without arguing
- The four seller objections you'll hear in the room
- The close, the prep sheet, and what to do when you come second
