Pipeline 4 of 10 · Digital Ads
Internet Lead Conversion
The agent who consistently follows up wins.
The full conversion playbook for paid leads from Zillow, Realtor.com, Facebook, and Google. Emma adjusts follow-up cadence automatically: hot leads weekly, warm bi-weekly, cold monthly.
The agent who consistently follows up wins.
Internet leads have already raised their hand. They searched, clicked, registered or asked for information.
Your job isn't to convince them they need an agent. It's to be the trusted professional they choose when they're ready, and that comes down to follow-up.
What you get for this pipeline
Emma turns all of it into your daily task list, so you never dig through a playbook to work out what to do next.
The Objection Handbook
The 25 things you'll actually hear, and what to say back.
What to say when an online lead says they're just looking, and 24 more.
PDF · 16 pages · Built to be printed
- The frame behind every good answer: agree, reframe, evidence, ask
- Objections 1–5: “I'm not sure about you”
- Objections 6–13: what sellers say, including commission
- Objections 14–20: what buyers say
- Objections 21–25: the uncomfortable five
- A page for the ones you hear, and a 15-minute weekly practice plan