Pipeline 2 of 10 · Events
Mega Open House Events
The goal is not to sell the house. The goal is to meet as many people as possible.
Turn every open house into a lead-generating event. Scripts, sign-in strategy, same-day follow-up, and a 90-day nurture sequence for every person who walks through.
The goal is not to sell the house. The goal is to meet as many people as possible.
A Mega Open House is one of the fastest ways for a new agent to build a database, meet buyers, sellers and neighbours, and become known in a neighbourhood.
Unlike cold prospecting, people expect to meet an agent. The conversations are warm and natural, and one good weekend can produce buyer leads, listing opportunities and a month of content.
What you get for this pipeline
Emma turns all of it into your daily task list, so you never dig through a playbook to work out what to do next.
The Open House Conversion System
Stop hosting. Start converting.
The prep, the three questions and the 14-day follow-up that convert visitors.
PDF · 10 pages · Built to be printed
- Why most open houses are free labour, and how to change that
- The week before: days −5 to −1
- Setting the room in the 60 minutes before
- The three questions, in order
- Getting a real phone number at sign-in
- The 14-day follow-up cadence, four scripts and a scorecard
