All ten pipelines

Pipeline 3 of 10 · Content

Social Media Authority

Your goal isn't to go viral. It's to become locally famous.

A content system that positions you as the go-to agent in your market. What to post, when to post, how to convert engagement into conversations. All delivered as daily tasks.

New Agent and Growing AgentBest for: Agents building local recognition
Get the free Pipeline Audit
Why it works

Your goal isn't to go viral. It's to become locally famous.

Before someone hires you, they almost always look you up. Your social media should show that you're knowledgeable, consistent, active in your community and easy to work with.

A thousand local followers are worth more than a hundred thousand random ones. This pipeline is about being recognised in your own market.

Inside Pipeline OS

What you get for this pipeline

Profile optimisation and your brand pillars
Hooks and outlines for educational, neighbourhood, story, open house and closing videos
Answers for “I don't like being on camera” and “I don't know what to post”
A weekly content operating system and platform strategy for Facebook, Instagram and TikTok
A daily checklist, a content formula and the 90-Day Local Authority Challenge

Emma turns all of it into your daily task list, so you never dig through a playbook to work out what to do next.

Free guide for this pipeline

The Pipeline Audit

You're not short on leads. You're short on follow-up.

Score your social media alongside the other nine and see where it stands.

PDF · 12 pages · Built to be printed

  • All ten pipelines, five honest checks each, scored out of 50
  • The Leak Finder: walk a real lead through and find where they stop hearing from you
  • Three questions that expose the follow-up you think you do
  • A two-fix plan for the next 30 days, because ten fixes is none
  • A re-score date, so the change is the number you track

Free. No credit card. Unsubscribe any time.

Run Social Media Authority with Emma telling you what to do each morning.