Pipeline 1 of 10 · Relationship
Sphere of Influence
People don't refer the best agent. They refer the first agent they remember.
Your existing relationships are the most valuable lead source you own. Emma maintains your sphere database, schedules touchpoints, tracks last-contact dates, and flags contacts who have gone cold.
People don't refer the best agent. They refer the first agent they remember.
Your sphere is the lowest-cost, highest-return lead source you will ever have. These people already know you, like you, or trust someone who does.
The goal isn't to sell to your friends and family. It's to be the first real estate professional they think of when a real estate conversation comes up, which means showing up consistently long before anyone needs to move.
What you get for this pipeline
Emma turns all of it into your daily task list, so you never dig through a playbook to work out what to do next.
The Sphere Reactivation Kit
You already paid for these people. Wake them up.
A 30-day campaign to wake up the people who already know you.
PDF · 10 pages · Built to be printed
- Week 0 triage: sort the list before you send anything
- The 30-day calendar, in order
- The reconnect message that says the awkward part out loud
- The value send, and the calls nobody wants to make
- The four uncomfortable replies, and what to say
- The Reactivation Tracker, and how to never let it go cold again