All ten pipelines

Pipeline 9 of 10 · Network

Strategic Referral Network

The opportunity isn't finding more leads. It's knowing the people who already have them.

Build a referral engine with lenders, attorneys, inspectors, financial planners, and other agents. Scripts for asking, systems for nurturing, and a 90-day sequence for new contacts.

New Agent and Growing AgentBest for: Connectors and networkers
Get the free Pipeline Audit
Why it works

The opportunity isn't finding more leads. It's knowing the people who already have them.

Every day, professionals meet people who need a Realtor: lenders with first-time buyers, estate and divorce attorneys, financial advisors, contractors and insurance agents.

Build real relationships with them and you become the first Realtor they think of.

Inside Pipeline OS

What you get for this pipeline

A three-step setup to choose and approach referral partners
Scripts for the first meeting, the coffee invitation, discovery and the referral conversation
Answers for “I'm really busy” and “I already have Realtor relationships”
A monthly referral operating system and daily activities
Follow-up, a weekly scorecard and the 90-Day Strategic Referral Challenge

Emma turns all of it into your daily task list, so you never dig through a playbook to work out what to do next.

Free guide for this pipeline

The Pipeline Audit

You're not short on leads. You're short on follow-up.

See how your referral network scores against the other nine pipelines.

PDF · 12 pages · Built to be printed

  • All ten pipelines, five honest checks each, scored out of 50
  • The Leak Finder: walk a real lead through and find where they stop hearing from you
  • Three questions that expose the follow-up you think you do
  • A two-fix plan for the next 30 days, because ten fixes is none
  • A re-score date, so the change is the number you track
Cover of The Pipeline Audit

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Run Strategic Referral Network with Emma telling you what to do each morning.